§ Professor Hillasked the Parliamentary Secretary to the Ministry of Supply whether the paper quota of 21½ per cent. of pre-war consumption, for ordinary periodicals, is rigidly applied; whether he is aware that advertisements now frequently occupy 50 per cent. to 85 per cent. of the whole space; and whether, in view of the shortage of paper, he will arrange for its use in advertisements to be limited to such as are not in effect paid for at the expense of the Excess Profits Tax and are of goods and articles reasonably available to the purchaser?
§ Mr. Harold MacmillanThe answer to the first part of the Question is in the affrmative, except for such extra quantities as are specifically permitted for a limited number of periodicals in special circumstances. Advertisements in periodicals are in future not to occupy a larger proportion of space than pre-war, and 1959W with regard to the last part of the Question I would refer my hon. Friend to the answer given by my right hon. Friend the Chancellor of the Exchequer to the hon. Member for Shipley (Mr. Creech Jones) on 16th December.