§ Mr. Dayasked the Financial Secretary to the Treasury whether he will state the revenue derived for the 12 months ended to the last convenient date from advertisements in the London telephone directory; whether such advertising space in telephone directories is let out under contract; and whether all advertisements are obtained through an advertising contractor?
§ Captain WallaceAdvertisement revenue from the London alphabetical telephone directory is obtained from (1) display advertisements and (2) special entries in the directory. The revenue from the issues of the directory during the year 1937 was as follows:
Advertising space for display advertisements in telephone directories is let out under contract and all such advertisements are obtained through an advertising contractor. Special entry advertisements, such as entries in heavy type and extra entries, are obtained directly by the General Post Office.
£ Display advertisements … 34,573 Special entries … 51,522