§ Mr. Hall-Caineasked the Secretary to the Overseas Trade Department whether any steps are being taken, or will be taken, to bring to the notice of British manufacturers the fact that many Australian cinemas are willing to include British industrial films in their normal programmes; and whether similar arrangements can be made with any other Dominions?
§ Captain WallaceThe Australian company controlling the largest chain of cinemas in the Commonwealth have offered to exhibit British industrial films in their ordinary programmes. This offer has been widely circulated in this country by the London Office of the Australian Association of British Manufacturers. The proprietors of an important cinema at Montreal recently made a somewhat similar offer and this also has been brought to the notice of concerns likely to be interested. My hon. Friend may rest assured that whenever possible full advantage will be taken of similar opportunities.