§ Sir N. GRATTAN-DOYLEasked the Secretary of State for Dominion Affairs what sum has been spent by the Empire Marketing Board during the current financial year on Press advertising; and what sum has been allocated to the same method of publicity for the remainder of the period?
§ Mr. ORMSBY-GOREI have been asked to reply to this question. The total expenditure on Press advertising during the current financial year so far brought to account in the books of the Empire Marketing Fund is £52,961 3s. 1Od. A total amount not exceeding £125,000 was set aside for this work during the current year, but whether this sum will be required it is not yet possible to say.
§ Sir N. GRATTAN-DOYLEasked the Secretary of State for Dominion Affairs what advertising agencies have been employed by the Empire Marketing Board to place advertisements in the Press during the current financial year; and in what manner and by whom is the selection made of the agencies to be employed?
§ Mr. ORMSBY-GOREThe agencies employed to place the advertisements of the Empire Marketing Board during the current financial year are:
These agencies were employed upon recommendations made by the Board's Publicity Committee after full consideration of the Board's special requirements. My right hon. Friend gave a list of members of the Publicity Committee in reply to a question which my hon. Friend addressed to him on 3rd July last which is still substantially correct.
- The London Press Exchange,
- The Service Advertising Company,
- Messrs. Vernon and Sons,
- Messrs. Barker and Sons.