HC Deb 15 June 1925 vol 185 cc54-5W
Sir H. BRITTAIN

asked the Secretary of State for the Colonies whether the Government is prepared to consider favourably the memorandum placed before them by the Federation of British Industries asking for a Government campaign to stimulate the purchase of British goods?

Sir B. CHADWICK

I have been asked to reply. The proposal has not yet been considered in detail. While I think well-designed advertisement of great value, I am inclined to think that better and more lasting results can be obtained by propaganda in which industries concentrate on particular commodities and particular markets rather than by general appeals.

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