§ Mr. Flight
To ask the Secretary of State for Culture, Media and Sport how much has been(a) allocated to and (b) spent on advertising fitness and exercise initiatives in each year since 1997. 
§ Mr. Caborn
The Department has not allocated any specific funding to advertising fitness and exercise initiatives since 1997. However, Sport England has earmarked £250,000 from their budget this financial year to test a campaign in the North East region aimed at changing people's attitude to physical activity. The campaign will be launched on 11 June.