§ Lord Laird
asked Her Majesty's Government:
What plans Waterways Ireland has to improve the tourist potential of the waterway system in 2004. [HL598]
§ Baroness Amos
Waterways Ireland's strategy for the development of inland waterways as a tourism resource is set out in the body's corporate and business plan 2002–04 a copy of which is available in the Library.
A marketing and promotional strategy has been developed to generate an increased awareness and promote greater use of the inland waterways and will be launched in 2004.120WA