§ Malcolm BruceTo ask the Secretary of State for Education and Skills how much(a) his Department and (b) each agency and non-departmental public body sponsored by his Department spent on (i) advertising and (ii) information campaigns in each year since 1995–96; what his estimate is for 2003–04; and if he will make a statement. [149724]
1029W
§ Mr. Charles Clarke[holding answer 21 January 2004]: Expenditure on information campaigns from the Department's central advertising and publicity budget is set out as follows. In addition to expenditure from this central budget, expenditure from budgets allocated to individual programmes will also include spend on publicity related activity. It is not possible, except at disproportionate cost, to separately identify all such publicity related expenditure. It is, however, possible to identify separately the Department's total expenditure on advertising, and this is also set out as follows:
Advertising and publicity budget £000 1995–96 1— 1996–97 1— 1997–98 10,879 1998–99 13,426 1999–2000 9,902 2000–01 14,595 2001–02 11,688 2002–03 14,089 2003–042 17,092 1 Not available 2 Estimated
Total departmental spend on advertising £0001 1995–962 8,296 1996–97 7,538 1997–98 9,992 1998–99 15,673 1999–2000 11,900 2000–01 29,066 2001–02 20,489 2002–03 11,261 2003–043 17,984 1 These figures include spend on advertising from the central advertising and publicity budget 2 Employment Department and Department for Education 3 Estimated The spend on advertising fluctuates from year to year. Some campaigns will run over financial years and billing will fall in the later period. The main reasons for the rise in estimated spend on advertising in 2003–04 are: the increased spend on the aimhigher campaign, which targets 13 to 16-year-olds with no history of higher education in their family about the benefits of higher education and gives 16 to 19-year-olds information about how to apply to university and the financial help available to them; increased promotion of Foundation Degrees to employers; and upweighting of publicity for the Connexions service to teenagers
Information on expenditure by agencies and non-departmental public bodies is not held centrally.