§ Malcolm BruceTo ask the Secretary of State for Health how much(a) his Department and (b) each agency and non-departmental public body sponsored by his Department spent on (i) advertising and (ii) information campaigns in each year since 1995–96; what his estimate is for 2003–04; and if he will make a statement. [149725]
§ Ms Rosie Winterton[holding answer 21 January 2004]: The following table shows the expenditure on major information campaigns and advertising commissioned by the Department's communications directorate for the financial years 1995–96 to 2003–04 (estimated). The figures include the costs of campaign-related publishing, TV, radio, poster, newspaper and magazine advertising.
£ million Financial year Total campaign expenditure Advertising expenditure 1995–96 15.56 2.08 1996–97 15.13 2.50 1997–98 6.63 2.04 1998–99 22.96 8.53 1999–2000 35.97 15.17 2000–01 25.32 20.80 2001–02 37.23 20.41 2002–03 34.85 23.13 2003–041 52.5 38.98 1 Estimated The differences between 2002–03 actual and 2003–04 forecast figures is the result of the Government's commitment to increasing tobacco control advertising. The SR2002 settlement allocated £39 million per annum for three years to tobacco control advertising. Expenditure for the Department's agencies and non-departmental public bodies can be provided only at disproportionate cost.