HC Deb 08 September 2003 vol 410 c107W
Dr. Cable

To ask the Chancellor of the Exchequer what the total cost was of the advertising of working tax credit; what(a) the installation and (b) the running costs of the helpline were; what evaluation is due to take place of the advertisement campaign; and if he will make a statement. [114959]

Dawn Primarolo

With regard to the total cost of advertising new tax credits (working tax credit and child tax credit) I refer the hon. Member to the answer I gave to the hon. Member for Hertford and Stortford (Mr. Prisk) on 18 March 2003,Official Report, column 681W. The advertising campaign is being evaluated by tracking research and media audits carried out by independent external agencies managed by COI Communications on behalf of the Inland Revenue.

As to the costs of setting up and running the helpline I refer the hon. Member to the answer I gave to the right hon. and learned Member for Folkestone and Hythe (Mr. Howard) on 12 May 2003, Official Report, column 25W.

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