HC Deb 21 October 2003 vol 411 c534W
Mr. Hepburn

To ask the Secretary of State for Culture, Media and Sport what measures the Department is taking to encourage tourism in the north-east. [133217]

Mr. Caborn

This Department has allocated £50 million to VisitBritain in 2003–04 for the promotion of Britain overseas and to promote England to the domestic market. Although the north-east benefits from this activity, funding for VisitBritain is not allocated for individual regions, but promotes the country as a whole in a way which maximises the impact of its campaigns in individual markets.

Additionally, DCMS is providing funding to One North East of £330,000 for 2003–04 for tourism development in line with its regional tourism strategy and within the national framework.