§ The Earl of Northesk
asked Her Majesty's Government:
What has been the response to the Get Started initiative featured on the Cabinet Office website, "The Magic of Harry Potter with UK online", broken down according to the stated target groups of "older people, people on low incomes, the long-term unemployed, ethnic minority communities and people with disabilities". [HL3903]50WA
Lord Willliams of Mostyn
"The Magic of Harry Potter with UK online" was one of many activities undertaken with commercial partners during the Get Started campaign to promote the benefits of the Internet.
People without home Internet access were invited to watch J K Rowling's webcast at their local UK online centre. The Get Started campaign, launched on 12 May, formally ended on 30 June.
Some activity, including the offer of free Internet starter sessions in UK online centres, will continue throughout July. We will fully evaluate the campaign once all activity has come to an end.