HC Deb 08 July 2003 vol 408 c778W
Mr. Paul Marsden

To ask the Secretary of State for Health how much it cost the Nottinghamshire Healthcare NHS Trust to place the article, 'We're making breakthroughs every day', in the Nursing Times on 17 June. [122400]

Dr. Ladyman

The 'Making Breakthroughs' advertisement placed by the Nottinghamshire Healthcare National Health Service Trust in the Nursing Times of the 17 June cost £4,900. The advertisement was aimed at attracting a significant number of high quality applicants to vacant nursing posts within the trust. Previous experience has shown that similar advertisements have had a high impact and deliver return on investment. Early evidence suggests the 17 June advertisement will be similarly successful.

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