§ Dr. KumarTo ask the Secretary of State for Health what advertising campaigns his Department is(a) conducting and (b) planning for the next 12 months; and how much is being spent on each campaign in each advertising medium. [121644]
§ Ms Rosie WintertonMajor advertising campaigns committed to and planned by the Department of Health for 2003–04 are shown in the table. Column 'A' gives details of committed spend as at 30 June 2003. Column 'B' lists other advertising activity planned for the rest of this financial year (not yet agreed).
649W
Campaign Column A Column B Flu Immunisation National TV—£900,000 Press—£500,000 Bus/Tube Interiors—£200,000 Online—£40,000 Sexual Health Radio—£80,000 Radio Mens/Womens magazines—£54,000 Mens/Womens magazines Ambient/Posters Online Teenage Pregnancy Radio—£155,000 Radio Teen magazines—£45,000 Teen magazines Ambient/Posters Online Child Immunisation HIB Booster Campaign April-July National Press, regional press, parenting press, women's press—£360,000 Parenting Press Programme support September TV—£1.12 million Drugs—FRANK TV—£1.55 million TV Radio—£800,000 Radio Press—£350,000 Press Ambient—£130,000 Ambient Social Work/Care Recruitment National press—£275,000 TV Cross track posters—£70,000 National Press, Cross track, posters, internet Online—£60,000 Access (Waiting, booking and Choice, Emergency Care and Patient Experience)/ Get the right treatment campaign Regional press, regional radio, outdoor, ambient advertising