§ Mr. LawsTo ask the Secretary of State for Work and Pensions what advertising campaign his Department will implement to raise awareness of the pension credit. [121310]
§ Malcolm WicksRegional and national advertising including television, radio and press as well as direct mailing will support a systematic take-on approach. The Pension Service is already writing to pensioner households to explain pension credit and invite advance applications. Around 1.8 million people who currently receive the minimum income guarantee have been told that they will be transferred automatically to pension credit ready for payments to be made from October 2003. By June 2004, all pensioner households will have been contacted.