§ Mr. LidingtonTo ask the Secretary of State for Environment, Food and Rural Affairs what the cost has been of her Department's television advertising campaign to discourage illegal meat imports; how many advertisements have been or will be broadcast, and at what times of the day; and if she will make a statement. [90979]
§ Margaret BeckettThe television campaign uses two public service fillers rather than paid advertisements. These fillers have been sent to broadcasters to be used in donated airtime. The cost of making and marketing the two fillers was £156,176. To 31 December, the Central Office of Information had been notified of 119 transmissions—71 at night (00:00–05:59), 24 in the afternoon (12:00–17:19)and 24 at breakfast time(06:00–09:25). However, many stations issue transmission logs quarterly, so the first full transmissions report is not due until February.