§ Tim LoughtonTo ask the Secretary of State for Health how much it has cost to introduce the five-a-day nutritional logo; and which outside bodies were involved in the creative process. [86372]
§ Ms Blears[holding answer 9 December 2002]: The logo is due to be introduced to consumers in Spring 2003. The creative work to develop the logo cost £40,000 and was carried out by Identica.
The logo has been developed through extensive research and consultation with the food industry, consumers, and health, education and voluntary organisations. This work has also contributed to the development of the five-a-day programme as a whole, to improve awareness of and access to fruit and vegetables. The research and consultation has cost £50,000.