HC Deb 14 April 2003 vol 403 cc495-6W
Mr. Prisk

To ask the Deputy Prime Minister what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to(a) television, (b) radio and (c) print media. [106443]

Mr. Leslie

The Office of the Deputy Prime Minister was created on 29 May 2002.

From May 2002 to end March 2003 the total spending on advertising and promotional campaigns was £3,718,767 (ex VAT).

Of this, the spend of individual campaigns on (a) television, (b) radio and (c) print media was as follows (all figures are ex VAT):

Fire Safety

Action Plan (September 2002-November 2002)

  1. (a) Television: £1,569,694
  2. (b) Radio: £17,514
  3. (c) Print media: n/a

Kitchen Safety (February-March 2003)

  1. (a) Television: £959,184
  2. (b) Radio: £110,877
  3. (c) Print media: n/a

Fire Strike publicity (October 2002-January 2003)

  1. (a) Television: n/a
  2. (b) Radio: £312,936
  3. (c) Print media: £349,063

Neighbourhood Renewal

Print media: £27,675