§ Baroness Anelay of St Johns
asked Her Majesty's Government:
What plans they have to mount a public information campaign on analogue switch off, including a reminder to every analogue television purchaser that if the target date for analogue switch off is met, their television will be not be capable of receiving television transmissions without the use of a set top box or decoder. [HL4037]
§ The Minister of State, Department for Culture, Media and Sport (Baroness Blackstone):
One of the key tasks of the Digital Television Action Plan is to keep under review the timing of any government-led information campaign on digital switchover, taking into account the rate of take-up of digital services, the availability and range of digital equipment and choice of platform. The Market Preparation Group is developing a strategic marketing and communication plan to prepare consumers for the switchover to digital and we will look to its advice on information campaigns.