§ Ms AbbottTo ask the Deputy Prime Minister how much the Central Office of Information spent on radio advertising on behalf of other Government Department agencies and NDPBs in the last year; what percentage of this was spent on black minority media advertising; and what the five main campaigns that the Central Office of Information financed that involved radio advertising were. [41341]
§ Mr. LeslieFor the year 2000–01 the total spend on radio advertising was £16 million, with 1.25 per cent. spent on black minority stations.
The top five campaigns, by value which featured radio advertising were:
- University for Industry autumn campaign,
- Vehicle car crime,
- Think! (road safety),
- Police recruitment and
- Children"s tax credit.