§ Mr. BercowTo ask the Secretary of State for Health what has been the expenditure of his(a) Department, (b) agencies and (c) non-departmental public bodies on newspaper advertising by title in each year since 1997. [26986]
§ Mr. HuttonI apologise to the hon. Member for the delay in responding to this question. I refer the hon. Member to the reply that my right hon. Friend the Secretary of State gave my hon. Friend the Member for Blackpool, North and Fleetwood (Mrs. Humble) on 5 March 2002,Official Report, at column 192W.
The table shows figures on total spend on advertising including promotional campaigns for the Department for the financial years 1996–97 to 2000–01.
£ million Financial year Advertising expenditure 1996–97 2.50 1997–98 2.04 1998–99 8.53
1997–98 1998–99 1999–2000 2000–01 2001–021 Antibiotics — — 0.91 — 0.44 Blood donation 0.60 1.70 20.22 — — CALM — — — — 0.05 Drugs — — 0.53 0.5 — Flu — — — 2.01 1.45 Mind out — — — — 0.13 National health service including nurse recruitment 1.30 4.90 4.21 4.90 5.0 NHS direct 0.12 0.78 1.24 0.28 1.25 Organ donation 0.02 0.77 0.47 0.43 0.18 Prescription fraud — 0.38 — 0.18 nil Sexwise/teenage pregnancy — — 0.39 1.5 2.0 Sexual health — — — — 0.3 Social worker recruitment — — — — 1.0 Smoking — — 36.18 8.97 47.79 Walk in centers — — — 0.17 0.02 Winter — — 1.16 2.03 0.2 Total 2.04 8.53 15.31 20.97 19.81 1 Planned (to be updated) 2 The Department's spend on blood donation advertising reduced in 1999–2000 because most of this activity was funded directly by the national blood authority, who took over full responsibility for this expenditure on 1 April 2000. 3 Prior to 1999–2000 advertising on smoking was undertaken by the health education Authority (HEA). 4 Including Asian specialist press. All of the above campaigns relate to England only
A breakdown of expenditure by campaign by month can only be provided at disproportionate costs.
1040W
£ million Financial year Advertising expenditure 1999–2000 15.31 2000–01 21.97 National, regional and local media, including newspapers, are considered for all of the Department's advertising campaigns. The selection of media will depend on a number of factors including the nature and complexity of the message and on the target audience.
For national campaigns a mix of broad sheets and tabloids is frequently used. For regional advertising, space has been taken in many prominent regional newspapers and a number of local ones. A breakdown of expenditure on newspaper advertising by title could only be supplied at disproportionate cost.
§ Mr. SalmondTo ask the Secretary of State for Health (1) what the expenditure was per campaign for the five most expensive media advertising campaigns his Department undertook in the past five parliamentary sessions including the current parliamentary session in(a) England, (b) Wales and (c) Northern Ireland; and, for the last two parliamentary sessions and the current session, when each advertising campaign (i) began and (ii) ended in (A) England, (B) Wales and (C) Northern Ireland; [37417]
(2) what the cost was of media advertising in each of the past five parliamentary Sessions including the current Session, for his Department in (a) England, (b) Wales and (c) Northern Ireland; and for the last two Parliamentary Sessions and the current parliamentary Session, what the media advertising expenditure was per month in (i) England, (ii) Wales and (iii) Northern Ireland. [37403]
§ Ms BlearsMajor advertising campaigns commissioned by the Communications Directorate are tabled as follows (in £ millions).