§ Mr. BercowTo ask the Parliamentary Secretary, Lord Chancellor's Department if she will list the publicity and advertising campaigns run by the Lord Chancellor's Department in each of the last four years, specifying the(a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. [39089]
§ Ms Rosie WintertonThe information is presented in the tables.
My Department conducts publicity and advertising campaigns to raise awareness among the public or legal specialists of new rights and responsibilities due to new legislation, to raise awareness of new services, or to recruit new members of the judiciary or for departmental staff recruitment.
We do not record the number of staff involved in any individual piece of work.
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Activity (a) Purpose (b) Cost to public funds (£) (c) Number of staff involved (d) Method of evaluation 1997–98 Public Record Office Local press advertising To promote ad hoc open days/PRO exhibitions To raise public awareness of PRO publications Total: 4,465 n/a Attendance/group types at events is recorded, but not attributed to specific advertisements Land Registry Local press advertising To raise public awareness of lost land certificates 13,580 n/a Response to each advert is monitored 1998–99 LCDHQ National press advertising via COI To encourage diverse recruitment of lay magistracy Total: 450,500 n/a Monitored response to adverts via an inquiry line for information literature Public Record Office Local press advertising To promote ad hoc open days/PRO exhibitions; Total: 7,640 n/a Attendance/group types at events is recorded, but not attributed to specific advertisements Trade press adverts and targeted mail shots To raise public awareness of PRO publications Demand for publications is monitored Land Registry Local press advertising To raise public awareness of lost land certificates 9,625 n/a Response to each advert is monitored Court Service Local press advertising To publicise court closures, as part of implementation of civil justice reforms 5,345 n/a 1999–2000 Public Record Office Local press advertising To promote ad hoc open days/PRO exhibitions Total: 2,710 n/a Attendance/group types at events is recorded, but not attributed to specific advertisement Trade press adverts and targeted mailshots To raise public awareness of PRO publications Demand for publications is monitored Land Registry Local press advertising To raise public awareness of lost land certificates 13,960 n/a Response to each advert is monitored Court Service Local press advertising To publicise court closures or staff recruitment drives, as part of implementation of civil justice reforms 18,960 n/a N/a at this stage 2000–01 LCDHQ Multi-media campaign (National and local advertising campaign) To launch national roll-out of the Community Legal Service to stakeholders and the public. And to increase public awareness of Family Mediation 4,283,780 n/a COI conducted tracking research of public awareness of CLS logo and service Public Record Office Local press advertising To promote ad hoc open days/PRO exhibitions Total: 8,950 n/a Attendance/group types at events is recorded, but not attributed to specific advertisements. Trade press adverts/mailshots To raise public awareness of PRO publications Demand for publications is monitored. Trade press advertising To promote PRO website to schools Number of hits to website monitored Regional talks/exhibitions To promote availability of 1901 Census website N/a at this stage Land Registry Local press advertising To raise public awareness of lost land certificates 2,505 n/a Response to each advert is monitored Court Service Local press advertising Staff recruitment 13,000 n/a Not available at this stage NICS Local press advertising Lay Magistracy recruitment 4,800 n/a Not available at this stage.