HC Deb 13 June 2002 vol 386 cc1396-7W
Matthew Taylor

To ask the Chancellor of the Exchequer what the expenditure by the Inland Revenue on advertising was in each fiscal year since 1997–98; and if he will make a statement. [38257]

Dawn Primarolo

The expenditure by the Inland Revenue on advertising was in each fiscal year since 1997–98 as follows.

Campaign Total (£)
Self Assessment 4,152,488
Self Assessment 2,351,340
Construction Industry Scheme 651,962
Millennium Gift Aid 2,686,098
ISA Campaign 810,230
Construction Industry Scheme 949,787
Self Assessment 1,479,997
Employers Campaign 195,637
Working Families' Tax Credit take-up campaign 6,664,663
Disabled Person's Tax Credit take-up campaign 245,638
Self Assessment 3,740,418
PAYE Online 879,646
Call Confidential 1,024,500
Self Employed Registration Helpline 454,972
Children's Tax Credit 5,005,254
Working Families' Tax Credit 4,848,429
Disabled Person's Tax Credit 63,347
Self Assessment (including online) 4,718,205
Working Families' Tax Credit 1,236,039
Disabled Persons Tax Credit 816,426
PAYE online 1,309,060
Children's Tax Credit 21,168
Payroll Giving 191,349
Share Incentive Plan 1,068,217

All figures exclude VAT

All campaigns were contracted through the COI and are independently audited.

All have involved an element of awareness raising as well as informing taxpayers of their specific rights and obligations within the tax system.

As an example, campaign spend on Working Families Tax credit since its introduction in October 1999 has increased awareness of WFTC, with advertising awareness peaking at 68 per cent of the target audience in December 2000. There were 1,293,000 UK families in receipt of WFTC at 30 November 2001, this compares with 833,000 who were receiving Family Credit at its peak.

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