§ Virginia BottomleyTo ask the Secretary of State for Culture, Media and Sport what steps she will take to encourage people to holiday in the United Kingdom. [72400]
§ Dr. HowellsThis year the Government are spending £72 million on tourism, of which £54 million is available to the British Tourist Authority (BTA). The BTA promotes Britain as a tourist destination in 27 countries 1159W and is currently running the 'Only in Britain, Only in 2002' campaign in our seven biggest overseas markets with television, radio and press advertising.
On 13 May we announced that we will be working with the English Tourism Council to improve the marketing within the UK of England as a tourist destination.