HC Deb 22 July 2002 vol 389 c778W
Dr. Cable

To ask the Secretary of State for Trade and Industry what the costs were of the survey, in October 2001, to measure the success of the advertising campaign in the autumn regarding the Business Link brand. [70199]

Nigel Griffiths

Pre and post campaign tracking research for the autumn 2001 advertising campaign cost £61,270. This cost excludes VAT.

The tracking research measured a number of factors before and after the campaign to assess the impact of the advertising activity. These included: awareness of Business Link; claimed source of awareness; recognition of the national Business Link advertising; and usage of Business Link.

Dr. Cable

To ask the Secretary of State for Trade and Industry what the costs were of the advertising campaign in autumn 2001 to promote the Business Link brand. [70198]

Nigel Griffiths

The cost of the autumn 2001 advertising campaign was £2.3 million.

This cost excludes VAT. This total cost also includes the cost of all research undertaken for the campaign.

This campaign consisted of TV, national press and online advertising, and direct mail.