§ Mr. WillettsTo ask the Secretary of State for Work and Pensions, pursuant to the answer of 5 July 2002,Official Report, column 629W, what the total cost was of advertising and promoting benefits in 2000–01, broken down by each campaign. [70069]
§ Mr. Nicholas BrownThe total cost of advertising social security benefits in 2000–01 was £4.4 million. Production, distribution and other costs totalled a further £3 million.
The breakdown of spend is shown in the following table:
£ Campaign Advertising and media Other costs Minimum Income Guarantee 3,365,000 176,000 Inherited SERPS 340,000 345,000 Winter Fuel Payments 616,000 294,000 Bereavement Benefits 155,000 90,000 Benefits information leaflets for customers and advisers—production and distribution 1— 2,132,419. 1 Promoted through posters, exhibitions, conferences and the Internet. Individual spends could be provided only at disproportionate cost.