§ Mr. Andrew TurnerTo ask the Chancellor of the Exchequer if he will list the advertising campaigns commissioned by HM Treasury since May 1997, showing for each(a) its objectives, (b) its beginning and end dates, (c) the media used, (d) the criteria adopted to judge its effectiveness, (e) the extent to which effectiveness criteria were met, (f) any agency involvement and (g) its cost. [26006]
§ Ruth Kelly[holding answer 11 January 2002]: With regards to advertising campaigns by HM Treasury, I refer the hon. Member to the reply given by my hon. Friend the Paymaster General to the hon. Member for South Cambridgeshire (Mr. Lansley), on 2 April 2001, Official Report, columns 49–50W, and the reply given to the then hon. Member for Guildford (Mr. St. Aubyn) on 18 May 2000, Official Report, column 1256W by my right hon. Friend the Chief Secretary.