§ Mr. BercowTo ask the Secretary of State for Transport, Local Government and the Regions, if he will list the publicity and advertising campaigns run by his Department in each of the last four years, specifying the(a) purpose, (b) cost to the public funds, (c) number of staff involved and (d) method of evaluation in each case. [39104]
§ Dr. WhiteheadFor details of the publicity and advertising campaigns run by my Department in each of the last 4 years, together with purpose, cost and how we 1517W evaluate campaigns. I refer the hon. Member to my reply to the hon. Member for Isle of Wight (Mr Turner) on 24 January 2002, Official Report, column 1037W, and to the replies by the then Under-Secretary of State for the Environment, Transport and the Regions, my hon. Friend the Member for Stretford and Urmston (Beverley Hughes), to the hon. Member for Hertsmere (Mr. Clappison) on 20 December 2000, Official Report, columns 168-69W, and to the hon. Member for South Cambridgeshire (Mr. Lansley) on 23 April 2001, Official Report, columns 57W-59W.
DTLR currently employs seventeen paid publicity specialists who work on a range of public information services including advertising campaigns.