HC Deb 25 February 2002 vol 380 cc889-90W
Mr. Salmond

To ask the Secretary of State for International Development what the expenditure was per campaign for the five most expensive media advertising campaigns her Department undertook in the past five Parliamentary sessions including the current Parliamentary session in(a) Scotland, (b) England,(c) Wales and (d), Northern Ireland; and for the last two Parliamentary sessions and the current session, when each advertising campaign (i) began and (ii) ended in (A) Scotland, (B) England, (C) Wales and (D) Northern Ireland. [37397]

Clare Short

DFID does not run a programme of media advertising campaigns.

Mr. Salmond

To ask the Secretary of State for International Development what the cost was of media advertising in each of the past five parliamentary sessions including the current session, for her Department in(a) England, (b) Wales and (c) Northern Ireland; and for the last two Parliamentary sessions and the current Parliamentary session, what the media advertising expenditure was per month in (i) England, (ii) Wales and (iii) Northern Ireland. [37409]

Clare Short

DFID does not undertake media advertising campaigns. The bulk of our media advertising expenditure is in relation to recruitment advertising, on which we spend around £1 million per year. It would involve disproportionate cost to break this figure down to the level of detail requested.

In addition, DFID commissioned a 12-page supplement in The Independent on the subject of globalisation to accompany the Government's second White Paper on International Development. The report was published on 12 December 2000 at a cost of £40,276.

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