§ Sandra GidleyTo ask the Secretary of State for Health what plans he has to increase public awareness of donor cards and the Donor Registry. [30956]
§ Yvette CooperThere have been numerous wide-ranging initiatives in England to raise the public's awareness of the shortage of organs for transplantation. The Department runs a public information campaign with a current annual budget of £900,000. A public information leaflet, incorporating the organ donor card is widely distributed, and is also available through the organ donor literature line. The campaign is further enhanced by securing free TV airtime for short public information films, a campaign website and partnerships and arrangements with the Driver and Vehicle Licensing Agency, The Passport Agency, rotarian clubs, Boots the Chemist and some banks who have chosen organ donation as a cause to support.
The Department runs a special campaign to raise awareness among members of the Asian community. This includes short TV films featuring well-known Asian personalities and leaflets in various languages. Awareness is also raised by maintaining a presence at cultural and religious events, and by facilitation of debate on this issue at forums set up within Asian communities. Phase three of this campaign was launched in September 2001.
A similar campaign targeting the African and African-Caribbean communities is planned for launch in spring 2002. The campaign will feature a public information leaflet, targeted advertising and public relations.
§ Matthew GreenTo ask the Secretary of State for Health what action he is taking to encourage councils to include organ donor registration forms in their electoral registration form. [31349]
§ Jacqui SmithWe fully support the initiative by local councils to encourage their local populations to join the national health service organ donor register by including a letter and form with the annual council mailing for the electoral register. The scheme has already proved successful in many areas and we believe that it owes its success to the fact that it is locally inspired and embraces the local community spirit.
793WLast year, my right hon. Friends the Secretaries of States for Health and for the Home Department wrote jointly to the chairmen of the Association of Electoral Administrators and SOLACE's Electoral Matters Panel inviting them to encourage their members to distribute organ donor leaflets via the electoral canvass. While the Home Secretary has no powers to direct electoral registration officers to send out non-electoral material, the aim is to encourage councils to join this initiative which demonstrates how effective a truly local appeal can be.
794W
§ Matthew GreenTo ask the Secretary of State for Health what plans he has to introduce an opt-out scheme for organ donorship. [31348]
§ Jacqui SmithWe have no plans to introduce an opt-out scheme for organ donation. We are in the process of undertaking a comprehensive review of the law governing the taking, removal and use of human tissue, and will be issuing a consultation paper shortly.