§ Tim Loughton
To ask the Secretary of State for Health what the cost has been of the Food Standards Agency promotional campaign against food poisoning. 
§ Yvette Cooper
[holding answer 10 April 2002]: A budget of around £4 million was spent on all aspects of the agency's food hygiene campaign for the financial year 2001–02, including radio and television advertising. This included the extensive preparatory work needed to ensure that it was properly constructed and targeted, as well as the materials themselves.