§ Mr. Alexander
There are safeguards for both individual and corporate subscribers who do not wish to receive unsolicited direct marketing faxes. Under the Telecommunications (Data Protection and Privacy) Regulations 1999, no one may send unsolicited direct marketing faxes to individual subscribers without their prior consent. These Regulations are enforced by the Information Commissioner, and any breaches should be reported to her office.
Corporate subscribers have opt-out rights under the same Regulations; no-one may send unsolicited direct marketing faxes to any subscriber who has registered with the Fax Preference Service, or who has told the direct marketer concerned not to send any further faxes. The Fax Preference Service is also open to individual subscribers who may find it useful to register in order to reinforce their rights. Subscribers should report any breaches of these regulations to the Information Commissioner's Office, or to the Fax Preference Service if they have registered with it.