§ Mr. WillettsTo ask the Secretary of State for Work and Pensions if he will list each(a) public relations and (b) advertising firm that has been employed by his Department since 1997, indicating the (i) subject area and (ii) campaign they worked on in each case. [33628]
§ Mr. Nicholas BrownThe Department of Work and Pensions is a new department formed in June 2001. Since that time the following PR and advertising agencies have been employed in the subject areas and on the campaigns indicated:
555W
PR company Subject area and campaign Geronimo New Deal/Age Positive Media Moguls (ethnic specialists) New Deal
Advertising agency Subject area and campaign Publicis New Deal for Disabled People A national campaign to launch NDDP, covering press advertising in national and regional titles, supported by a help line, website and publicity material. St Lukes New Deal 50 Plus A regional campaign to encourage more of the over-50s into work and to increase their awareness of the local help available. St Lukes New Deal 25 Plus A national campaign to inform the public about changes to the programme through radio advertising, a video and printed materials, supported by research. Ogilvy & Mather Work Incentives Advertising campaign on local radio to raise awareness of the range of financial initiatives available to those moving from benefits into employment if they meet the qualifying criteria. Delaney Lund Knox Warren & Craik Jones Watson Mitchell Voelkel Pension Education A publicity campaign to encourage people to save for their retirement and understand the pension options available to them. Ogilvy & Mather Winter Fuel Payments Information for people aged 60 plus and advisers about winter fuel payments and activity reminding them to claim and telling them how to claim for winter 2002 and relevant previous winters. D'Arcy Targeting Fraud A national advertising campaign on television, radio, press and posters to deter dishonest behaviour, reinforced by regional press advertising showing that benefit fraudsters are regularly caught and punished. D'Arcy Disability Discrimination Act Awareness A national, regional and trade press advertising campaign to raise the public's awareness of the DDA and specifically to encourage service providers to ensure that disabled people have access to their services.