§ Lord Mason of Barnsleyasked Her Majesty's Government:
Whether they will consult the Advertising Standards Agency with a view to helping it to combat the activities of the People for the Ethical Treatment of Animals (PETA), who have distributed thousands of leaflets within schools to stop students from drinking milk. [HL853]
§ The Parliamentary Under-Secretary of State, Department for Education and Skills (Baroness Ashton of Upholland)The Advertising Standards Agency (ASA) upheld three complaints against the People for the Ethical Treatment of Animals (PETA) on 5 September 2001. Any further action resulting from PETAs non-compliance with the ASA's adjudication would be a matter for the Office of Fair Trading (OFT). As PETA distributed the offending material outside of school premises, both schools and the Department for Education and Skills must rely on the ASA and OFT to deal with any complaints.