HC Deb 29 October 2001 vol 373 c525W
Mr. Willetts

To ask the Secretary of State for Work and Pensions what the final cost of each of his Department's advertising campaigns was in 2000–01, broken down into(a) advertising media and production and (b) other costs. [7899]

Mr. Nicholas Brown

The information is in the table:

Advertising and media Other costs
Targeting benefit fraud 5,747,000 402,252
National Benefit Fraud Hotline advertising 425,178
Minimum Income Guarantee 3,365,000 1176,000
Inherited SERPS 340,000 345,000
Winter Fuel Payments 616,000 294,000
Pensions Education2 35,232,000 1,297,000
Bereavement Benefits 155,000 90,000
New Deal for Young People 558,201 951,728
New Deal 50+ 2,175,367 63,793
New Deal Partners 99,445 67,310
Action Teams for Jobs 58,504 440
New Deal for Disabled People 31,372 240,387
1This includes £30,985 customer research into a new MIG claim form which straddled two financial years.
2In addition to the total of £6,529,062 (which was rounded to £6,530,000) £103,370 was spent on completing our previous pensions education activity (with a Monopoly theme) that preceded the new Working Dogs campaign, as well as some developmental work that was undertaken before the new Working Dogs Campaign was launched.
3The overall Pensions Education marketing budget figure remains unchanged at £6,529,062 (which was rounded to £6,530,000). Within this total, the advertising media and production cost given previously has changed from £5,212,000 to £5,232,000. This takes account of some photography costs that were previously included as part of "other costs", but can be directly attributed to advertising.