HC Deb 09 November 2001 vol 374 c453W
Dr. Cable

To ask the Secretary of State for Transport, Local Government and the Regions how

£
Advertising
Television Radio Press Other1 Total
1995–962 — — — — 9,300,000
1996–97 3,836,887 461,937 1,741,197 1,178,979 7,219,000
1997–98 3,154,027 926,232 1,559,001 860,740 6,500,000
1998–99 3,449,938 1,048,951 861,097 640,014 6,000,000
1999–2000 7,457,172 661,303 1,059,974 2,821,551 12,000,000
2000ߝ01 13,475,335 1,932,364 971,796 1,314,395 17,693,890
1e.g. posters, leaflets
2A breakdown into separate categories would only he possible at disproportionate cost

The increased expenditure on advertising in 1999–2000 resulted from:

  1. (i) An increase of £3.6 million on the "Are you doing your bit" campaign to help people to take action to protect the environment; and
  2. (ii) £2.9 million spent on a campaign to encourage voting in the Greater London Authority elections.

The increase in expenditure in 2000–01 resulted from:

  1. (i) An additional increase of £2 million on the "Are you doing your bit" campaign; and
  2. (ii) A £4 million increase on the campaign aimed at further reducing deaths and serious injuries on our roads.
  3. (iii) Advertising aimed at providing information to the general public on access to the countryside during the foot and mouth disease outbreak.