§ Mr. LansleyTo ask the Minister of Agriculture, Fisheries and Food if he will list the television, newspaper and radio advertising and other promotional campaigns conducted by(a) his Department, (b) its agencies and (c) its departmental public bodies, in each of the past five years, showing for each the expenditure incurred by his Department; and if he will make a statement. [153414]
§ Ms Quin[holding answer 12 March 2001]: Our records show the following expenditure; figures for advertising do not include poster (except for Foot and Mouth 2001), wallet or ticket advertising. The cost for direct mailing includes the dispatch of forms and explanatory material to farmers for MAFF administered schemes. Agency and non-departmental government bodies are not included as these costs are not held centrally and recovery of the data would be at a disproportionate cost.
£ Public opinion research Television, radio and newspaper advertising Direct mail 1996–97 78,000 109,000 1,454,000 1997–98 257,000 248,000 1,254,000 1998–99 164,000 834,000 943,000 1999–2000 386,740 614,104 1,026,000 2000–011 83,000 445,992 1,288,589 1To date