§ Mr. Wills
Development of departmental logos and branding often takes place as part of the development of advertising and publicity campaigns and costs are not easily separated out. However, where logo or brand development can be isolated, expenditure since May 1997 was:
European Social Fund Standards and Effectiveness Unit, New Deal, Rebranding the Employment Service and Jobcentres —£829,000
Beacon Schools, Beacon Colleges, Childcare Link, General Teaching Council, National Childcare—£39,900
Education Action Zones, Excellence in Cities, Sure Start, Training Schools, Work-Life Balance, Age Diversity, Community Champions, Individual Learning Accounts, Millennium Volunteers, One—£381,200
Children's Fund. Read, Write, Plus (Adult Basic Skills provision), Science Year. The Children and Young People's Unit, National332W
Professional Qualification for Headteachers, Connexions, Employment Zones, Foundation Degrees, Overseas Labour Service, WorkTrain —£189,800.