§ Mr. Don FosterTo ask the Secretary of State for Health what the total expenditure and the breakdown of expenditure was in his Department for the financial years(a) 1996–97, (b) 1997–98, (c) 1998–99 and (d) 1999–2000, and what the planned expenditure and breakdown of expenditure for 2000–01 is on (i) public opinion research, (ii) television, radio and newspaper advertising and (iii) direct mail. [149265]
§ Ms Stuart[holding answer 8 February 2001]The figures for the total spend on advertising for the Department for the financial years 1996–97 to 2000–01 are shown in the table.
£ million Financial year Advertising expenditure 1996–97 2.50 1997–98 2.27 1998–99 8.63 1999–2000 14.83 2000–01 (planned) 21.09 Major advertising spend on individual campaigns is shown in the table.
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£ million 1996–97 1997–98 1998–99 1999–2000 2000–011 Smoking — — — 36.18 8.66 Travel Safe 0.85 — — — — Walk-In Centres — — — — 0.30 Winter — — — 1.07 2.35 1Planned 2The Department's spend on blood donation advertising reduced in 1999–2000 because most of this activity was funded directly by the National Blood Authority, who took over full responsibility for this expenditure on 1 April 2000. 3Prior to 1999–2000 advertising on smoking was undertaken by the Health Education Authority