HC Deb 06 March 2001 vol 364 cc206-7W
Mr. Tyrie

To ask the Secretary of State for Culture, Media and Sport how much has been spent by his Department on departmental and agency logos and associated branding since 1 May 1997. [152646]

Mr. Chris Smith

Following the introduction of the Department's new name in July 1997, a detailed review of all of the Department's internal and external communications processes was undertaken.

Part of this review included the production of a new visual identity or logo to replace the Government roundel which had previously been used.

The cost of this element of the review was £26,000. The work included the development of the logo and the layout of all internal and external documents and stationery.

Improvements identified during the process achieved a 25 per cent. saving on the purchase of the Department's printed stationery bill. Further efficiency gains have been achieved from the wider communications improvements put in place following the review.