§ Llew SmithTo ask the Secretary of State for Culture, Media and Sport, pursuant to her answer of 10 July 2001,Official Report, column 448W, on S4C, if she will make a statement clarifying the definitions of (a) estimated weekly reach and (b) weekly viewing figures. [4314]
§ Dr. HowellsS4C's weekly reach is defined as the number of people estimated to have viewed at least three minutes or more uninterrupted of S4C's programmes during any given week. The figure is normally expressed as a percentage of the total number of people in Wales aged four or above able to receive S4C in their homes. The average weekly reach over the year as a whole provides the basis for the weekly viewing figures which are published in S4C's annual report.