HC Deb 30 April 2001 vol 367 cc477-8W
Mr. Cann

To ask the Secretary of State for Education and Employment what estimate he has made of the effectiveness of the campaign to recruit child care workers. [158109]

Ms Hodge

The response to the campaign has been very positive. By 16 April 2001, the media advertising had generated over 64,000 calls to the national recruitment orderline and over 70,000 booklets have been sent out to callers. The latest survey of callers to the orderline shows that over 70 per cent. of all respondents have taken or intend to take action to find work or training in the sector. A survey in January suggested that six months after contacting the orderline 16 per cent. of the sample had found work in the sector, 21 per cent. of an earlier, larger, sample of callers had attended a training course and that many others intended to do so.