HC Deb 05 April 2001 vol 366 c259W
Mr. Ian Bruce

To ask the Secretary of State for Culture, Media and Sport when he expects the BBC and Channel 4 to join the independent to television companies in promoting the new digital kite mark designed to help consumers identify genuine digital to televisions; and if he will make a statement. [R] [157040]

Janet Anderson

This is a matter for the BBC and Channel 4. I understand, however, that the BBC is considering how best to raise public awareness of the DVB (Digital Video Broadcasting Project) logo, which distinguishes digital TV sets from analogue TV sets, as part of its ongoing promotion of digital services. Channel 4 has also been promoting its digital services in recent months and has indicated that it is prepared to participate in pan-industry initiatives to promote digital television, including the use of the DVB logo.