§ Mr. Bob RussellTo ask the Secretary of State for Culture, Media and Sport what action he is taking to promote the importance of sport in association with tourism; and if he will make a statement. [112640]
§ Janet AndersonOn 11 January this year, my hon. Friend the Minister for Sport and I launched the British Tourist Authority's Action Plan for Sports Tourism. The strategy aims to position sports as an integral part of the British tourism product and to maximise the potential of sport for inbound tourism to Britain. It includes proposals to establish a Sports Tourism Forum with partners (eg UK Sport) to identify opportunities, formulate strategy and implement a joint sports tourism action plan and to mount an international promotional campaign.