Millennium Dome (Hansard, 29 June 2000)

Mr. Jon Owen Jones
To ask the Secretary of State for Culture, Media and Sport, pursuant to his answer of 6 June,Official Report, column 217W, on the Millennium Dome, what factors underlay the length of time taken by his Department to establish that it was impossible to provide any meaningful statistical breakdown of visitors by region. [125528]

§ Janet Anderson
The New Millennium Experience Company (NMEC) examined various ways of distilling the information requested in a format that would be meaningful. NMEC discovered, however, that given the wide range of ways in which visitors to the Dome are able to purchase admission tickets, it was not possible to provide any meaningful statistical breakdown of visitors by region.

Mr. Jon Owen Jones
To ask the Secretary of State for Culture, Media and Sport (1) what software systems are being used in selling or booking tickets to the Millennium Dome;[125530]
(2) what proportion of ticket sales to the Millennium Dome has been purchased at (a) central sales points, (b) the Millennium Dome call centre and (c) other locations. [125531]

§ Janet Anderson
The following software systems are used to sell Dome admissionsDoor sales—Enta; Dome ticket line and Dome trade line—Enta; National Lottery retailers—G-Tech (Camelot system with software changes to enable sale of Dome admission); National Express—NE reservations system via interface to Enta; Train Operating Companies—Tribute, Facets, Aptis; Overflow Call Centres—BOCS, WTS, classic TicketMaster; City Cruises—Enta, Haven; Web sales—bespoke web sales engine developed by Compaq.
In addition each of 100 or so key accounts use their own reservations systems to sell Dome admissions which are confirmed and billed using Enta via the Dome trade line. Sales reports are received electronically from all of 619W the above systems and are consolidated into a bespoke channels database from which consolidated sales reports are generated.
Ticket sales through central sales points to 19 June: Door sales-424,048 (15 per cent.); Dome ticket line, Dome trade line 1,552,884 (53 per cent.); Other locations (travel trade, Camelot etc.)-966,110 (32 per cent.).