HC Deb 03 July 2000 vol 353 cc81-2W
Mr. Alexander

To ask the Secretary of State for the Environment, Transport and the Regions what recent assessment he has made of the effectiveness of media campaigns in reducing the incidence of drink driving. [124053]

Mr. Hill

Our drink drive media campaigns have aimed to stimulate media and public awareness of the message not to drink and drive. They have also provided a focus for co-ordinated complementary activity by police forces, local authorities and many others in the public and private sectors. Effectiveness is measured on an ongoing basis bymarket research which tracks, each month, advertising recall and changes in attitudes across a range of road safety issues, behaviour change indicators such as proportions failing breath tests and, over the longer term, casualty statistics.

The tables show the reduction in casualties and in the percentage of positive breath tests over recent years.

Fatalities and serious injuries in drink drive accidents 1979 and 1998
Year 1979 1998 Percentage difference
Fatalities 1,640 460 -72
Serious injuries 8,300 2520 -70

Percentage of breath tests which were positive/refused 1988–1998
Year Percentage positive/refused
1988 25
1989 20
1990 17
1991 16
1992 17
1993 15
1994 14
1995 13
1996 13
1997 13
19981 12

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