§ Mr. FearnTo ask the Secretary of State for Culture, Media and Sport what assessment his Department has made of(a) customer awareness of the London Freedom Pass and (b) uptake of the Pass. [105018]
§ Janet AndersonThis Department has made no direct assessment of customer awareness of the London Pass or its uptake. However, we understand that there has been widespread national and international media coverage about the London Pass since its launch on 10 November last year. Information about the pass is also available through British Tourist Authority and London Tourist Board publicity. The pass is purchased from a private company and currently allows free entry to 43 attractions in the capital.
The producers of the pass predict first year sales figures of 100,000 and they say that advance sales are looking healthy. We hope that the pass will widen access to a range of attractions and leave visitors to London more satisfied and ready to return again.