§ Lord Lairdasked Her Majesty's Government:
Further to the Written Answer by Lord Sainsbury of Turville on 27 March (WA 45), whether the Post Office will publish the detailed research which indicated that the bicentenary of the creation of the United Kingdom was not an appropriate subject for the stamp programme; and whether they will indicate how the research was carried out and by whom. [HL1749]
§ The Minister for Science, Department of Trade and Industry (Lord Sainsbury of Turville)The research undertaken for the Post Office on stamps is a commercially confidential matter to the Post Office. Telephone research for the 2001 programme was undertaken by NOP on behalf of the Post Office among a cross-section of the UK population to determine the popularity of each subject on a list. This was followed up by in-depth market research carried out among small focus groups (including children) by market research group BPRI.