§ Mr. CohenTo ask the Secretary of State for Health what representations he has received about the possibility of advertising NHS Direct on radio; and if he will make a statement. [96535]
§ Ms StuartWe have recently received a letter from the Radio Advertising Bureau about NHS Direct advertising on radio.
It is important that the public has clear information about all NHS services. Radio advertising has been used in the past to widen public access to NHS Direct in particular.
Officials are talking to the Radio Authority to ensure radio advertising remains an option for providing information about NHS Direct in the future.