HC Deb 21 April 1999 vol 329 c601W
24. Mr. Winnick

To ask the Minister for the Cabinet Office what further steps are being taken to co-ordinate the presentation of Government policies through advertising in the media.[80319]

Mr. Kilfoyle

Advertising is used to support the particular communication needs of individual policies or programmes. Under Cabinet Office Guidance, Departments must ensure that advertising is the most economical, efficient and effective way to meet the need, and that any campaign is no bigger than necessary.